ATI to cease as a brand name by Q4 2010

Seems like ATI will cease to exist as a brand name come Q4 2010 since AMD has found that according to surveys, people think of AMD as the "stronger brand" - I'm not too sure if that's entirely true (at least for me it isn't), but perhaps with the younger generation of gamers that is the case.

Personally I guess this isn't a big deal since provided there is still competition against NVIDIA, it'll keep both of the graphics card manufacturers honest (well that's the theory anyway, isn't it? :P)